Smart Robbie

I'm a digital design professional. I hope to share articles, images, designs, digital solutions that I find interesting and hopefully you will find inspiring.
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Posts tagged "pinterest"

Physical Pinterest board pops up at Westfield UTC shopping centre

real-world Pinterest board has been spotted at a Westfield mall in California that promotes products from the mall’s shops, as well as an actual Pinterest competition to win the items shown. Lots of retailers are jumping on board with Pinterest as Christmas draws near, including half of the top 10 UK online retailers, which have created Christmas-themed boards. New research has found that Debenhams has the highest average pins per week of these UK retailers, with ASOS and John Lewis not far behind.

The Report from Econsultancy:

Retailers turn to Pinterest to boost Christmas sales

E-commerce is a well-established part of the Christmas shopping rush, with shoppers spending £7.9bn online in December 2011.

Social media is an important tool for attracting online shoppers and promoting gift ideas, and this year many retailers have turned to Pinterest to try and maximise their visibility online.

Research by Searchmetrics shows that five of the top 10 UK online retailers have created Christmas themed pinboards containing ideas for gifts, decorations and food.

And it’s not difficult to see why. Research shows that Pinterest drives more sales and a higher order value than either Facebook or Twitter, though for sheer volume of referral traffic it’s still difficult to beat Facebook.

Looking at how retailers are using Pinterest, Argos leads the way with six pinboards including gifts for him and her, secret Santa and top toys.

Tesco and John Lewis both have four Christmas boards, New Look has two and ASOS has one.

It’s interesting to note the different strategies of each of the retailers. ASOS and Tesco obviously see the value in engaging with other users on Pinterest and their pinboards include a lot of content from other sites around the web.

New Look also includes one or two pins from other users, but at the other end of the scale Argos and John Lewis only feature their own products.

It’s common for brands to use Pinterest simply to promote their own products, which seems to totally miss the point of social media.

However it could be that they don’t want to dilute their brand or that they want to avoid the murky waters of copyright infringement.

Even so, in our post listing nine best practice tips for brands using Pinterest, we recommend that they consider pinning third party content in order to help personalise the brand image and encourage consumers to identify with the business.

Searchmetrics’ research also looks at which brands are achieving the most shares on Pinterest.

Images and pages from ASOS were found to have been shared most overall, but Debenhams is currently top when looking at the number of shares per week.

Up to the 12 November, 80,071 links to content on ASOS had been pinned on the social network, compared to 45,157 for John Lewis and 27,067 for Debenhams.

But Searchmetrics’ weekly data found that Debenhams currently generates the highest number of average pins per week (1,963), followed by ASOS (1,499) and John Lewis (755).

Please note, this table is a screenshot so the hyperlinks don’t work.

A Marketer’s Guide to Pinterest


Pinterest grows up fast
Pinterest, the ‘princess of the Internet’, has earned her crown with some impressive stats. The site grew by 52% in February, taking just nine months to reach 17.8 million unique visitors, faster than Facebook, YouTube, Twitter or Tumblr.
Brands have quickly migrated to the site, with some already reaching out to influential ‘power pinners’ to curate boards for them. But just how much is a pin worth?

Pinterest grows up fast

Pinterest, the ‘princess of the Internet’, has earned her crown with some impressive stats. The site grew by 52% in February, taking just nine months to reach 17.8 million unique visitors, faster than Facebook, YouTube, Twitter or Tumblr.

Brands have quickly migrated to the site, with some already reaching out to influential ‘power pinners’ to curate boards for them. But just how much is a pin worth?

What social media channels are Australians using?

Newly redesign Pinterest profile design goes live.

blog by: The Next Web

Pinterest has rolled out its first significant makeover since gaining popular attention in a move that sees it streamline the look of profile pages on the service.

The redesign had been anticipated for some time, with a number of media outletsincluding CNN speculating over possible changes — and the site has now rolled a more streamlined look. Elements previously position on the side of the page have been moved to the top to give photos and content greater prominence.

With Facebook continuing its rollout of Timeline and Twitter having revamped its service — albeit to mixed reviews — Pinterest is doing its own rearranging to help users connect with each other and content more freely.

Indeed, the new layout bears more than just a passing resemblance to Facebook’s new profile pages, as you can see from a screenshot of The Next Web’s Pinterest page.

The changes come right after Pinterest hit a notable milestone indicating that it is becoming more mainstream, despite being invite-only. A 21 percent growth in traffic in February saw it rank among the top 30 websites in the US for the first time, according to Hitwise Experian.

The site’s popularity has surged over the last year, with statistics showing that itstraffic grew by more than 6,000 percent over the final six months of 2011, turning it into a service to rival Facebook, Twitter and other established social networks.

There are numerous examples which show that Pinterest is becoming a key driver of traffic across the Web. We’ve seen and heard reports that Pinterest gives more traffic than Twitter and serves more referrals than Google+, YouTube and LinkedIn combined, yet it is not rivaling the competition in the traditional sense as other services are benefiting from it directly.

A report this week suggested that Facebook, Google and YouTube — which are very much part of the Internet’s establishment — are the ones that are gaining the most from the service, despite it being a threat to their respective services.

Pinterest’s incredible growth led comScore to declare it the fastest standalone site to reach 10 million monthly users in the US. However, impressive though it is that Pinterest hit the landmark in just nine months, those with longer memories will recall that Formspring reached the figure at an even faster rate…only to fade away.

To capitalise on its popularity and continue to grow, Pinterest is said to be close to launching mobile apps. With the first step of its redesign now out of the bag, it seems that we can expect further developments very soon.

Our own Brad McCarty recently penned his thoughts on why Pinterest is growing so fast, what do you put its massive growth down to?

Join us on Pinterest for cool and techie things to see and share

Pinterest drives more traffic than Twitter, LinkedIn and Google+ [infographic]

Jim Gianoglio is the manager of insight: social & mobile at Lunametrics, a Google Analytics certified partner that also specializes in social media, SEO, and PPC. You can follow him on Twitter @LunaMetrics or @jgianoglio.

It’s hard to ignore Pinterest‘s explosive growth over the past year. In a very short period of time, the social network has gone from relative obscurity to a top 100 site, with 11.7 million unique monthly U.S. visitors.

But how many referrals does Pinterest generate? Are those visits valuable? Do they convert? Are they engaged? How many people use the “pin it” button on a site? Which pictures on a site are the most pinned and repinned?

Here are four ways to measure Pinterest using Google Analytics.

1. Referral Reports

This is an easy way to track how many visits are coming to your site from Pinterest. Go to Traffic Sources > Sources > Referrals Report. From there, if you don’t see pinterest.com (or m.pinterest.com) in your top 10 referrals, search “pinterest” using the inline filter at the top of the table.

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To make it easier, create an advanced segment that includes only traffic from Pinterest. I’ve already done that for you, just go grab the advanced segment here. From there, you can make your report more interesting by choosing a goal set and using the comparison view, as shown below.

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As long as you have some goals set up in your analytics, this report will let you view how visits from Pinterest compare to the site average. For instance, is the goal completion rate for Pinterest visits higher or lower than the site average goal completion rate?

If you have an ecommerce site (and have ecommerce tracking enabled in Google Analytics), find out whether Pinterest visitors are more likely to purchase, and whether their average order values are higher or lower than other sources of traffic. To do this, just click on the Ecommerce tab (instead of the Goal Set tab) and select one of the ecommerce metrics (revenue, transactions, average value, ecommerce conversion rate or per visit value).

2. Custom Reports

Another way to focus your analysis on Pinterest is to use custom reports. Custom reports let you mash up just the specific information you want to see. For example, this custom report will show the pages (i.e. pins) on Pinterest that sent visits, how many visitors came from each page, whether they’ve been to your site before, how many pages they looked at, how long they stayed, whether they bounced (saw one page and left), whether they completed a goal, and the average value of each visit (based on ecommerce revenue). Pin that!

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Take it one step further and choose Landing Page as your secondary dimension. Now you know which pictures (i.e. products) on your site are so awesome that people willingly leave Pinterest to go to your site. Show this to your boss and collect your raise.

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3. Dashboards

Dashboards in Google Analytics provide high-level, end-to-end views of your site activities. You can add all the information you need to see on a regular basis just by adding widgets to your dashboard.

When tracking Pinterest, monitor several key areas: daily visits from Pinterest, how many of those visits originate on mobile devices, how long users stay and how many pages they look at, your most popular content, and whether pinners are completing your goals and buying your products.

Dashboards help you keep close tabs on whether your efforts on Pinterest are paying off or falling flat. It can also help you determine which products resonate with the Pinterest demographic, so you can strategize future pin content. The dashboard below (which you can get a copy of here) displays all this info and more.

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4. Multi-Channel Funnels

If you’re judging whether Pinterest visits convert (e.g., complete a goal, make a purchase), be careful. The standard reports in Google Analytics use last click attribution, meaning Pinterest will only get credit for the conversion if it is the last source of the visit that converts. In layman’s terms, if I first come to your site from Pinterest, then come back later through an organic search and make a purchase, that purchase gets credited to the organic search. Poor Pinterest gets left out in the cold.

But we can do better. To get a more complete picture of how many conversions can be fully (or partially) attributed to Pinterest, look at the Multi-Channel Funnels reports in Google Analtyics. First, take a look at the Assisted Conversions report. Select Source/Medium as the primary dimension, and filter for Pinterest (see image below).

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This will tell you how many times Pinterest assisted with a conversion (it wasn’t the last source before a conversion), and how many times it was the last source before a conversion. It may be that Pinterest primarily drives awareness of your brand/product/site, but people come back later to convert.

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Next, to see how Pinterest and other sources of traffic mingle before that final conversion, go to the Top Conversion Paths report (see above). Again, select Source/Medium Path as the primary dimension and filter for Pinterest. Now, you can see cases in which Pinterest drove traffic, users who returned sometime later and converted.

How are you measuring Pinterest? Share your strategies in the comments!

Last month, Pinterest overtook Twitter as a source of referral traffic to sites with the Shareaholic widget installed:

AddThis has also let readers peek into its site analytics, and, perhaps as a by-product of all this sharing, growth from Pinterest continues to skyrocket:

How long until Pinterest is up there with the likes of Twitter?

Tourism Australia launches Pinterest

Tourism Australia has launches a profile on the worlds fastest growing social platformPinterest. In Australia Nielsen reported a surge in Pinterest’s unique audience numbers, from 140,000 in Dec to 360,000 in Jan. A spokesperson for TA described it as “perfect for tourism, since it’s all about sharing great visual content, and travel experiences are something people naturally want to share and discuss”.

Case Study: Integrating Pinterest With Facebook Sees 32% Increase In Followers

by Simplyzesty.com

While Pinterest certainly isn’t struggling itself to attract new users, it seems there is even greater potential in the site when it’s combined with Facebook. The home improvement company Lowes have been using Pinterest to pin product images, podcasts and featured boards with certain styles. However, since adding a Pinterest tab on their Facebook Page, which features the full functionality of Pinterest, they’ve seen an increase in followers of their boards by up to 32 per cent.

Importantly, Lowes have allowed full functionality of Pinterest within the Facebook tab, whereby users can follow individual boards and repin items without having to leave Facebook at all.

They have now reached over 3,000 followers on their entire Pinterest account, with individual boards seeing an increase in followers of up to 62 per cent, showing the huge potential of integrating the two. And it seems that Facebook are all too aware of this as they seem to be working with Pinterest; for example including them as a launch partner of new Timeline apps.