New Facebook Timeline for Pages
On March 31, 2012, all Facebook Pages will get a new design.
There are quite a few pages that have already taken on the new look and feel - Coca-Cola, Starbucks, Red Bull, Xbox, Ford Mustang, Nike, Burberry and many more.
The cover photo can be especially powerful for its ability to display logos, products or personalities. The timeline itself showcases brands’ unique stories and identities. Facebook is also introducing some handy new admin capabilities, including the ability to sticky selected pieces of content for seven days.
Your custom tabs will still be there. They are available under the header. The new facebook custom tabs/canvas pages will now stretch the full width of the page - 850 pixels wide, up from the old 520 pixel width. The old tabs will be centered in the new canvas frame leaving a white boarder around the sides.
When you visit the page as an admin user, you will notice that the notifications, recent likes and Insights appear at the top of the page. This is not visable to your likers, just admins.
Page administrators have new options at their fingers too. An admin panel hides or expands on command, meaning you don’t have to navigate to a separate page to make changes, updates or improvements. The panel includes notifications of activity on your Page and chart-based performance data. Best of all, you can now respond directly to private messages without added hassles or obstacles, a feature also directly accessible from the admin panel.
Interesting addition - you can easily request to change your name which was often hard to do.
More than any other facet of the new design, the timeline itself is especially effective at conveying those identities. The timeline of Livestrong’s Page that Mashable was shown began with photos of Lance Armstrong bed-ridden with cancer — powerful stuff. Manchester United‘s timeline points to its rich history, with the first entry dating back to 1878. Brands can also call out specific milestones — a first sale, major acquisition or debut of a hit product, for example — by starring them so they appear double-wide. That exists with personal Timeline profiles already, but can wield special force for brands.
For more information, please visitwww.facebook.com/about/pages and watch our learning video atwww.learnfacebookpages.com.