A crafty new magazine ad has the extra benefit of serving as a makeshift amplifier for your poolside party of one.
If MacGyver were trapped on a desert island, he would probably be able to figure out a way to turn his rolled up magazine into an amplifier for the iPod that he would definitely have on him. Most of us probably would not be able to do the same; that is, not unless we had the right magazine.
Inside the latest issue of Capricho Magazine, there’s an ad for Coca-Cola.FM, celebrating the South American radio venture’s one year anniversary. Created by JWT Brazil, this particular ad is a bit unusual in that it is serves as a functional amplifier. With a bit of arts-and-crafts class maneuvering and folding, you can turn the ad into a makeshift iPod dock that might not exactly rock a full-on party, but will at least stand in for headphones for a while.
The new logo is in line with the new design direction of Windows 8 and Windows Phone 8, known as Metro (officially Windows UI), the tiled interface of which is a radical departure from previous Windows products. Windows 8 is scheduled for an October launch.
General manager of brand strategy, Jeff Hansen, revealed the new logotype and symbol combo, the first time a symbol has been part of the company’s official mark: “It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs.
“This wave of new releases is not only a re-imagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning,” he wrote in a blog post.