The new logo is in line with the new design direction of Windows 8 and Windows Phone 8, known as Metro (officially Windows UI), the tiled interface of which is a radical departure from previous Windows products. Windows 8 is scheduled for an October launch.
General manager of brand strategy, Jeff Hansen, revealed the new logotype and symbol combo, the first time a symbol has been part of the company’s official mark: “It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs.
“This wave of new releases is not only a re-imagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning,” he wrote in a blog post.